Coffee Brake with Authentic Vision

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Authentic Vision provides anti-counterfeiting and authentication technologies designed to protect your organization’s investments in product innovation, brand value, and reputation while creating new opportunities to increase trust and engagement with consumers.

In this episode, Brian Hagman talks with Donna Policz and Patrick Trainor to discuss how brake companies can use their technology to better secure and promote their brand and products. For consumers, counterfeit brakes create both safety and performance problems.

For manufacturers of brake systems and components, counterfeiters take advantage of investments in research, innovation and testing done by legitimate manufacturers and damage their brands and reputations. Counterfeiters are only concerned with their profits.